Learning to read site a good lesson

We’ve just started doing some work on this learning to read site.
It’s an excellent example of a site with some solid products including reading info and teaching reading tips.
But it hasn’t hit the heights or created the awareness it might have achieved.
As you know, I’m a firm believer in marketing always wins.
If you have 100 similar products, the best marketed product will win.
Our challenge is to get the learning to read site in front of the right customers.
Are you getting in front of your customers?
Cheers
Brendon