The Influence Of Web Sites During the Buying Process

Michael Schultz over at Raintoday.com sent me through some initial data from a survey where they asked 200 corporate decision makers who buy professional services how they like to find their service providers and then how they ultimately buy from them.
For example, regarding how websites affect the purchasing decisions of service purchasers:
* Roughly 80% of decision makers visit a service provider’s website before purchasing their services
* 69% are at least somewhat influenced by the website in deciding whether to initially contact a service provider
* 51% are at least somewhat influenced by the website in deciding whether to ultimately purchase from you
Raintoday sell the full report here.
Cheers
Brendon